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Location

Cambridge, MA

Completion Date

2016

Flour Cambridgeport

Flour Bakery + Cafe at 40 Erie Street in Cambridgeport is the third H+A-designed location of Joanne Chang’s popular bakery-café chain. This latest installment is located adjacent to a biomedical office campus, but is also open to the public of the surrounding neighborhood. Inspired throughout by a Scandinavian design sensibility, the space and its details feature natural materials and contemporary forms. The main counter area is clad with a white oak slatted wall with intermittent white and blue washed strips of reclaimed wood, picking up on the brand’s recognizable color palette. The café’s walls are designed for merchandising and digital menus that further reinforce the brand identity of Flour. White herringbone tile adds texture to the walls behind the counter, contrasting with the oak and providing a backdrop for the marble countertop and pastry display with concrete pendant lights above. A modern free-standing fireplace anchors the lounge area, surrounded by an array of comfortable and casual lounge furniture. A Lindsey Adelman chandelier hangs over a community table which acts as a bridge between the lounge seating and an area of more traditional cafe seating. Each of these elements provide the space with a rustic, modern feeling that contrasts with the laboratory oriented campus that the café serves. While each Flour location remains distinctive, a consistent application of color and material, as well as a recognizable counter of pastries and prepared foods, allows each them to be simultaneously unique and unified.