Fresh Hero.
Fresh Info.

Fresh

Designed for Fresh, a high-end bath and beauty brand, this global retail store program captures the spirit of the brand’s products in a clean, architecturally distinctive environment. Each retail space is organized around a perimeter of custom cabinetry and center tables that allow for product demonstrations and showcasing the rich detail of the product’s packaging. From the initial launch of the Fresh brand in 1995 until 2011, H+A developed all design aspects of the company’s built environment, including its flagship store in Boston, and an international network of 20+ stores, custom furniture and fixtures, and a variety of department store installations. In addition to the integration of sustainable design principles into all aspects of design, each Fresh location around the world is unique, reflecting the character of its surroundings and the clean, contemporary spirit of its product lines.

  • Photography
  • Michael StavaridisChris SandersH+A